Smile Xu

She is an independent designer and founder and design director of “Esa Liang”. She specializes in deconstruction asymmetry structural design and make innovation based on varied fabrics and materials. She is committed to balancing between Eastern and Western cultures, breaking the “existing unitized order”, and creating an avant-garde and rebellious fashion style.

Brand：“Esa Liang梁冰琴”

The independent designer brand was established in 2014 in Shenzhen. It adopts deconstruction as its design style. The essence of creation is destruction, decomposition, and reorganization. The brand focuses on oriental national elements and Western deconstruction and strives to balance between male and female. By the collision among varied fabrics and materials, between sharp and soft styles, between masculine and feminine, between avant-garde and national, and between detail and whole. It breaks the traditional clothing language to reflect its “unique” design concept.

In 2009, she went to Italy to pursue undergraduate study and major in fashion design. In 2013, she graduated and returned to China to establish his studio of customized ready-to-wear. She focuses on tailor-made clothes and wedding dresses. In 2014, she founded her personal fashion brand, HUMOR YOUTH, in a fashionable and leisure style. In July 2016, she participated in the “16th Fashion SZ Show” and won the “Award of Excellent New Designers”. Since 2018, she has served as the Design Director and buyer of Shenzhen Size 18 Fashion Culture and Technology Company.

Brand：HUMOR YOUTH

The brand was founded in 2014. The designer hopes to exposure customers to the original design of Shenzhen via his understanding of Shenzhen and experience in life for years. HUMOR YOUTH makes a decision based on modern young people’s perception on “dressing experience” and centers on the “feelings of men”. Its clothes reflect a sense of design. They are concise yet detailed. HUMOR YOUTH perfectly demonstrates the pursuit of beauty, dress sense, and perception of fashion of modern young people. It allows them to find their suitable fit for work and leisure.

The founder and CEO of SUITGAME, exclusive image designer of Lin Dan, an Olympic Champion, formal wear designer of Guangzhou R&F Football Club, specially engaged image consultant of Prudential Inc., chief designer of news conference of opening and closing ceremonies of Guangdong Fashion Week, and formal wear designer of “Police Tactical Unit (PTU)” of Emperor Entertainment. He specializes in customized suit and men’s aesthetics. He focuses on gentleman culture, dress etiquette, and costume matching. And he has cooperated with many celebrities for a long term.

 
Brand：SUITGAME

SUITGAME is a Chinese fashion brand of men’s suit. It targets at successful, confident, and fashionable men, provides overall styling services including suits, and promotes the new gentleman culture. “Don’t just fit in. Find your own perfect fit.” is the common attitude of SUITGAME and its customers. The brand carries forward the century-old suit culture and craftsmanship, selects high-quality fabrics from the world, combines with an international and innovative vision, and changes China’s suit style which is all in the same key. Each quarter, SUITGAME works with famous independent designer brands at home and abroad to bring about the independent style into the world of suits and offer more styles to suit lovers.

Graduated from Paris, France, and worked with Karl Lagerfeld, the Creative Director of Chanel. After she returned to China, she took charge of the market of Greater China of KARL LAGERFELD. She holds many European fashion resources and is invited to attend the four major fashion weeks every year. She has rich experience in high-end ready-to-wear and customized garment. Later, she created her own high-end female fashion brand, “VOGVACHI”.

Brand：VOGVACHI

“VOGVACHI”, as a core brand of Feichi Fashion, symbolizes “elegance” and “style”. It brings out the confidence and elegance of urban women, matches temperament with costumes naturally, and becomes a preferred choice of urban women for banquets and fashion occasions.

At present, the brand focuses on original hand-made wedding dresses, high-end formal dresses, and light luxury dresses. It can also provide customers with customization service according to their needs. Moreover, it offers a number of high value-added services to its VIPs and endeavors to highlight the charm of its members at every moment.

Graduated from The Hong Kong Polytechnic University and majored in industrial and product design. In 2011, he co-founded POMCH with his classmate. In 2014, his first direct-sale store opened in PMQ, Hong Kong. And he is about to open shops in various districts of Hong Kong. Besides handbag design, he is engaged in other creative industries, including installation art, interior design, product design, and graphic design. Additionally, he has won awards, such as Perspective Award and International E-waste Design Award. His award-winning design works have been exhibited around the world.

Brand：POMCH

The brand was founded in 2011. It was derived from a material experiment project of a university. The unique creation based on different materials and industrial technologies was selected and sponsored by the Hong Kong Polytechnic University to become the brand.

In addition to the design of bags and suitcases, POMCH has cooperated with brands and companies like New Balance, MAC Cosmetic, Canon, D-mop, Bauhaus, Tiger Beer, Log-on, and D2place in interior design, graphic design, installation art, design speech, advertising cooperation, and pop-ups. Through varied collaboration, events, and exhibitions, the designer has constantly created unique and innovative products unlike those of traditional design companies for POMCH and Hong Kong.

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Based on the rich experience of artistic creation, the designer hopes to continuously expand the connotation of fashion art, challenge the established taste, and express emotions via fashion design. Graduated from the CPTTM Diploma Program in Fashion Design and Manufacturing in 2018, her collection “Fate Tarot” won the Academic Excellence Award and 2nd place at the graduation show. She then was invited to join the CPTTM Fashion Incubation Program (MaConsef).

Music is a flowing architecture and architecture is a solid fashion. Knowledge is acquired through probing the nature of things. She hopes to find her own style through the learning of new and old art. Graduated from the CPTTM Diploma Program in Fashion Design and Manufacturing in 2018, her collection “Evolution” won 1st Place at the graduation show. She then was invited by the center to join the CPTTM Fashion Incubation Program (MaConsef)

Driven by the curiosity, the exploration of fashion design is meant be an enjoyable way to go. Graduated from the CPTTM Diploma Program in Fashion Design and Manufacturing in 2018, her collection “Other Half” won 3^rd place at the graduation show. She then was invited by the center to join the CPTTM Fashion Incubation Program (MaConsef).

Graduated from the CPTTM Diploma Program in Fashion Design and Manufacturing in 2017, his collection “Future” won the Academic Excellence Award – 1^st Place at the graduation show. He wassubsequently invited to join the CPTTM Fashion Incubator Program (MaConsef), the namesake brand, “Jack Lam”, has been created.